Social Media Addiction and ESL Learners’ Motivation as Mediated by Academic Achievement Goal Orientation

The study's main goal was to investigate the mediating effect of academic achievement goal orientation to the relationship between social media addiction and ESL learners’ motivation among senior high school students in the southern part of the division of Bukidnon. Non-experimental, quantitative research design and Mediation analysis were used in this study. An adapted standardized questionnaires were used to conduct a survey with 251 senior high school students in Bukidnon. The respondents were selected using stratified random sampling through a Raosoft calculator. The statistical tools used for data analysis were Mean, Pearson and Sobel z-test. The results revealed that the levels of social media addiction, ESL learners’ motivation, and academic achievement goal orientation were all moderate. All variables have significant relationships with each other. When regressed, it was discovered that academic achievement goal orientation mediates the relationship between social media addiction and ESL learners’ motivation. With this, academic institutions may develop programs that continue to foster goal orientations and enhance motivation for learning English. The existing programs of the department of education may also be adapted by including activities specifically designed to promote English language learning and align with students’ interest.